TrustBrand™ | Authenticity & The Power of Values

“Fake it ‘til ya make it.” You’ve heard it before—the old advice doled out to nervous entrepreneurs, early career leaders, or executives with ‘imposter’s syndrome.’ It’s the professional equivalent of a childhood pat on the head: “Keep at it, honey. You can do it.” The idea seems simple: if you act for long enough like you’re creative, confident, and leading …

TrustBrand™ – The Heart of Junxion’s Approach

In an era when stakeholders watch businesses with a hawk’s eye focus on their social and environmental behaviour, and when the countless causes of the social sector strain to stand apart, a strong brand is a vital strategic asset. Every organization has a ‘brand.’ Some think of it as nothing more than a memorable logo. Others expand their definition to include the rules …