Make the space for your consultants to shine

Organizations need consultants. Whether for specific expertise, extra capacity, or both, adding consultants to your team is nearly inevitable. Do you know how to hire them? We recently made a pitch for a piece of consulting business that was a perfect fit for our team—a combination of data analysis, narrative development, and public outreach, all in service of their important …

Climate Access: Empowering a Community of Practice

We helped Climate Access integrate their membership directory and online resource database, creating a robust and dynamic tool for empowering climate change communicators with the right resources for their specific projects and roles, and the right learning opportunities for their particular skill levels. Climate Access is the leading professional network of climate communication specialists, providing technical services and piloting innovative …

Elements of Strategy: Measuring Success

When you measure your business’s success, do you look beyond the bottom line? With 88% of consumers seeking brands that respect people and planet, social impact and sustainability are real imperatives in any measure of success. This is the final post in a four-part series about the elements of strategy. In the first, we talked about a clear, compelling, actionable and …

Case Study | Grant Thornton

Coaching Grant Thornton’s sustainability team to collaborate toward a vibrant UK economy. With 4,500 people in the UK and 40,000 worldwide, Grant Thornton is one of the world’s largest business advisory and accounting firms. Their purpose is to help shape a vibrant economy, based on trust and integrity in markets, dynamic businesses, and communities where businesses and people can flourish.’ …

Better Business Podcast: Adam Garfunkel

Accountability. Performance. Transparency. Three fundamental tenets of responsible business and, it turns out, three ideas that have framed the career of Junxion’s London MD, Adam Garfunkel. Adam was chatting with Tom Idle for issue 20 of the Better Business podcast and setting out the ideas behind the B Corporation movement. B Corps are companies that are committed to using business as a …

Roundhouse Radio

Conversations on Responsible Business

Junxion Principal & Managing Director Mike Rowlands is heard regularly on Vancouver’s Roundhouse Radio, in conversations about socially responsible business. Visit this page to listen online for insights and ideas sparked by what’s happening in the news, and to find links to learn more. May 24, 2016: Social Change Institute, Making Space, Managing Passion, Objectivity, Learning from the Best Listen online. “If you’re too close to …

TrustBrand™ | Distinction: The Art of Building a Relevant Standout

It’s a truism of marketing, because it’s taught in the first classes of the first courses on marketing in nearly every undergraduate business program: differentiate or die. Trouble is, it doesn’t work. Sure, it’s important for you to build a brand that stands apart from your competitors. If you aren’t different, you are by definition a commodity, and subject to …

Nordea | Growing the Social Role of Financial Services

It’s always a good idea, although sometimes difficult, to have something interesting to say when you launch your latest sustainability report. Our client Nordea Bank didn’t settle for “interesting”—they raised the bar to “inspiring” levels by launching an ambitious sustainability strategy with their 2015 sustainability report. Nordea is the Nordic region’s largest bank with over 10 million customers. They hold leading …

TrustBrand™ | Inspiration: Four Ways to Make Your Story More Compelling

There are two ways to persuade people: Intellectual appeal through rhetoric, and emotional appeal through the power of story. The trouble with rhetoric alone is that people have their own facts: They tend to believe what they already know. So inspiration—the ability to engage people at an emotional level—is vital to the success of any social change brand. Think about …