Let Your Values Drive Your Brand

To deliver a truly authentic and effective brand experience, start with your values. Most companies and organizations are able to identify and name their values, but the most successful organizations strive to live them. And that’s the starting point of great brand experiences. A successful, values-driven brand experience helps people around your organization feel connected to your brand. Customers, partners …

Reinvigorating a Sense of Purpose in an Established Architecture Practice

Kiran Curtis Associates is an architecture practice based in London. Operating for 20 years across London and the South-east, KCA has delivered a range of successful projects including mixed-use developments, private and affordable housing, commercial developments, and master plans. Junxion worked with KCA to review and redefine their brand strategy, reflecting the company’s passion for making a positive difference for …

WJS Canada: A bold vision and strategic plan for navigating change in senior leadership

Junxion helped WJS Canada’s new Board of Directors and CEO develop a bold vision and a five-year strategic plan in the period following a PR crisis and the unexpected exits of two senior executives at a critical transition time in the company’s history.   The Business Challenge Over the past 30 years, WJS Canada has grown to employ over 600 …

Customers Come First! (Or do they?)

Recently I was at an event where a panelist declared the age of the customer to be “over,” favouring an employee-centric culture, because, “if your employees are happy, your customers will be happy.” It felt like a classic chicken and egg scenario: what comes first, your employees or your customers? Sure, people work with people, and if customers are interacting …

Urdang Academy | Leading UK Performing Arts School

Founded in 1970, Urdang Academy was established as a response to the lack of diversity in ballet. The academy is now one of the UK’s leading performing arts colleges with a deserved reputation for its inclusive approach and its high-quality training for a career in musical theatre and dance. The school is unique in its approach to breaking down cultural …

TrustBrand™ | Purpose: Putting Meaning to Work

There is a vast gulf growing between younger generations, who want genuine purpose in their work, and older generations (their bosses), who are more likely to define purpose as profitability. This sense of higher purpose is being crystallized as a new cultural value, and can present a profound and durable competitive advantage. This generational gulf was the central finding of …

TrustBrand™ | Distinction: The Art of Building a Relevant Standout

It’s a truism of marketing, because it’s taught in the first classes of the first courses on marketing in nearly every undergraduate business program: differentiate or die. Trouble is, it doesn’t work. Sure, it’s important for you to build a brand that stands apart from your competitors. If you aren’t different, you are by definition a commodity, and subject to …