ConnectCSR unites brands, social issues and market context in an approach that drives authentic impact.

Our Approach


The future of every enterprise is more open, inclusive, and responsible. Stakeholders are demanding. Smart companies are listening, earning accolades and loyalty.



With each passing year, we expect more from the organisations around us. Advocacy groups, regulators and the general public demand transparency, sustainability and social responsibility.

Companies’ leaders are asked some hard questions:

  • How do you contribute to society—beyond earning profit and creating wealth?
  • How will you define what you stand for, and build a brand that exhibits your values while also driving business value?
  • How will you move beyond shareholder value to shared value?

Leaders are challenged to make CSR relevant to their companies’ performance, or shareholders’ expectations. And yet they’re being held to higher and higher standards year after year.

Moving from Checkbox to Change Agent

Junxion’s ConnectCSR™ approach integrates financial value, customer loyalty, employee engagement and stakeholder relations, providing a clear framework for CSR, and enhancing real business value.

We envision the future of the enterprise—respecting shareholders’ interests, while considering the demands of stakeholders across and outside the organisation.

Then we cast back from that future, bringing together the rigour of a measurable, relevant plan and the emotional connection that people have for aspirational brands. We identify what it will take to turn today’s aspirations into tomorrow’s results: for strong financial returns, enduring customer loyalty, deep employee engagement, and strong stakeholder relationships.

Finally, we deliver and help implement a consolidated activation plan that defines key commitments and specific, measurable milestone targets, while igniting the ingenuity, passion and perseverance of your employees and value chain.

  • Making Steady Progress:
    Incremental Corporate
    Social Responsibility
  • The report's out, but communicating's not over more
  • All that glitters is not gold more
  • Helping a financial services group tell its story more
  • Should we drop the ‘C’ in ‘CSR’? more
  • Tackling negative perceptions through reporting more
  • A look at 2013’s new CSR reporting guidelines more
  • We are the product of our environment more
  • India uses policy levers to accelerate CSR more
  • Can social media and social welfare be soul mates? more