Lessons and Insights from the 2014 Skoll World Forum on Social Entrepreneurship
Somewhere high over the North Atlantic, I’m safely nestled into a British Airways 747, noise-canceling headphones piping Metric into my ears, and laptop at the ready…. Surrounding me are thousands of tons of steel and aluminum, countless miles of wires connecting computers that control fuel flow, engines’ output, all the gauges in front of the pilot, and so much more. It’s a fascinating feat of technology, cruising smoothly, 34,000 feet in the air.
Five hours ago, this plane took off from London’s Heathrow Airport, which each year supports the moving of over 70 million people with their millions of cases, to destinations in 85 countries around the world on nearly a hundred different airlines. Heathrow isn’t merely a case study in effective management. It’s a miracle of logistics and security.
Yet the complexity of Heathrow pales utterly in comparison to the wicked problems faced every day by the 1,000 social entrepreneurs who gathered at the 11th annual Skoll World Forum on Social Entrepreneurship.
The Forum convenes leading thinkers from around the world whose projects, enterprises and organizations are working to solve the world’s most pressing problems. This year’s theme, ‘Ambition: Fueling Opportunity & Scaling Progress,’ set the stage for three days of powerful conversations about “our power… to drive the solutions we know are possible.”
One need look no further than this year’s seven Skoll Award recipients to understand the challenges being faced—and the ambition of their founders: B Lab, for their work to “redefine success in business as best for the world.” Slum Dwellers International, for their work to support the poorest of the poor through managed savings programs in nearly 500 cities. And Global Witness’s work to “tackle corruption, protect the environment, prevent conflict, and defend human rights.
Among their fellow Skoll Awardees, these few exemplify the ambitious aims of the social entrepreneurs that traveled to Oxford from over 60 countries, to spend three days building their networks, sharing lessons and practices, and asking daunting questions.
There is always much to learn at any Skoll World Forum. This year, a number of themes stood out.
First, everyone continues to wrestle with the challenge of measuring progress and putting metrics to social impact. Skoll delegates represent some of the most advanced and savvy social entrepreneurs in the world. They’re comfortable in the nuance and ambiguity of dynamic contexts—and they’re equally comfortable with agile approaches and adaptive solutions.
They’re also comfortable questioning whether measurability of any factor may distort perspectives on what success looks like: Sometimes, what can be measured is merely a proxy for what truly indicates progress. To forget this approximation is to focus on the wrong things—on the outputs rather than the outcomes.
Along with Julia Coffman, Annie Duflo and others, the Skoll Foundation’s Ehren Reed led an important discussion on ‘embracing complexity.’ Collectively, they endorsed adoption of both fixed and adaptive measures; to choose one is to buy in to a false dichotomy. They also agreed that evaluation offers the opportunity to ask the most important question about any initiative: Why? Why did it work? Why did it fail? To understand progress is to understand the impact of distinct interventions. More often than not, the conversation that follows ‘Why?’ is more valuable than any data point.
Second, inner work is as important for social entrepreneurs as their work in the world.
Social entrepreneurs work tirelessly to resolve challenging problems that they wish did not exist in the first place. They’re thorny, intractable problems, and they aren’t easily or quickly resolved. This is a recipe for over-commitment, personal sacrifice and burnout.
For the first time in its 11 year history, Skoll included this year a session titled, ‘Begin Within.’ Presenters John Bell and Dorothy Stoneman of YouthBuild USA talked about social and personal healing, spiritual grounding and consciousness development, along with sustainable tools for wellbeing.
It’s a theme that was echoed in a number of other sessions, but particularly the Leading with Authenticity session. Rafiatu Lawal talked about trustworthiness, listening and generosity—all personal traits essential to effective leadership. And Bill Drayton and Sébastien Marot agreed that time in nature, like no other respite, rekindles the spirit and preserves the energy that must be sustained for social entrepreneurs to move toward success.
Third, collaboration is essential. This is not a new lesson, but I continue to note a maturing of understanding across the social enterprise sector. Beyond mere cooperation across a team, collaborations require cooperation across the boundaries of organizations and even across sectors.
Gemma Mortensen of Crisis Action spoke identifying the need for a group that would simply coordinate NGOs, political players, and inspirateurs—faith, community and business leaders—supporting them in pursuit of goals none could achieve alone. Their ‘listen and lead’ opt in model is reminiscent of Surman’s ‘constellation’ approach; both are exemplars of structured collaboration.
And there’s one more takeaway—one that grows in acceptance each year, but that is timeless in its influence: The power of a great story to lift hearts and open minds.
Sundance Institute’s Tabitha Jackson led an overwhelmingly popular session on making stories count. As Jeff Skoll himself pointed out during a plenary session, “Story telling is in our DNA.” It is part of what makes us human. And in the face of the wicked problems being faced by Skoll delegates, a good story, told well, may be our surest way to help find simply ways to make progress.
It was a privilege to attend the Skoll Forum again this year. The connections we made, and the stories we shared, are sure to drive new collaborations and new progress in the year ahead. And the inspiration is sure to lift our ambitions for what we can achieve if we work—and play—together.
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