Inn at Laurel Point | A New Brand for a World Class Hotel

We reinvented an identity for the Inn at Laurel Point, one of Condé Nast’s top 20 Canadian hotels. The Inn at Laurel Point is a unique hotel in the popular tourist city of Victoria, British Columbia. Its spectacular Arthur Erickson-designed architecture graces the south point at the entrance to the Inner Harbour, blending seamlessly with the natural beauty of Canada’s …

Sentebale | Launching Prince Harry’s Charity in America

We successfully launched an international marketing strategy for Prince Harry′s charity, Sentebale. In 2004, Prince Harry of the British Royal family and Prince Seeiso of the Lesotho Royal family established Sentebale, an entrepreneurial-style charity offering grass roots support to the most vulnerable children in Lesotho, a country where HIV infects 33% of the adult population. Sentebale develops programmes to further …

Fraser Basin Council | Sustainability planning for First Nations

Fraser Basin Council‘s Smart Planning for Communities (SPC) is a collaborative initiative, started in 2008, to assist local and First Nations governments in British Columbia in addressing their long-term sustainability challenges by providing resources and tools for planning socially, culturally, economically and environmentally sustainable communities. At the end of SPC’s first year, and again at the halfway mark of its …

BC Hydro | Power Smart: Attendance up, power usage down

BC Hydro, one of Canada’s largest electricity utilities, hosts two annual events as part of its Power Smart for Business program: The Power Smart Forum, British Columbia’s foremost energy conservation conference and the Power Smart Excellence Awards, recognizing business leadership in energy management practices and energy conservation. In early 2007, BC Hydro Power Smart engaged Junxion to develop a comprehensive …

Canada Green Building Council | Launch a new LEED certification

After working with the Canada Green Building Council (CaGBC) for the past 18 months, Junxion helped this organization launch its first green building rating system aimed at single family homes and multi-unit residential developments of three storeys or less. LEED Canada for Homes is Canada’s only national third party green building certification, and is now being delivered to Canadian homebuyers …

BC Housing | Connecting employees and community

In the summer of 2008, BC Housing approached Junxion to provide strategy and counsel designed to deepen the corporation’s community investment strategy. With a mission to create the best system of housing and support for vulnerable British Columbians, BC Housing wanted to evolve its traditional fall fundraising campaign. The goal was a more comprehensive and focused program that reflects best …

ForestEthics | Transformation Through Collaboration

In late 2004, environmental organisation ForestEthics launched a campaign to expose “Victoria’s Dirty Secret”—the use of virgin paper from boreal forests to produce the one million Victoria’s Secret catalogues that are mailed every day. ForestEthics succeeded in getting the attention of parent company Limited Brands. It also won the company’s support, resulting in a collaboration that transformed Limited Brands’ paper …

Junxion-designed website makes “Clean Coal” dirty

When the people behind the award-winning DeSmogBlog.com came to us in March to partner on an initiative to turn the coal industry’s $40 million “clean coal” PR/lobby/advertising campaign on its head, we jumped in with both feet. “It’s not often clients talk to us about ways to challenge an industry that fuels the power plants that produce 1.5 billion tons …

VANOC | Junxion and Ethos JWT collaborate for sustainability

During 2007, Junxion Strategy and Ethos JWT worked collaboratively on a Strategic Framework for Sustainability Action and Awareness for The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and Environment Canada. As part of that initiative, Junxion/Ethos prepared a Sustainability Awareness + Action Best Practices and Key Lessons Report. The creation of this report involved two …