Better Business Podcast: Adam Garfunkel

Accountability. Performance. Transparency. Three fundamental tenets of responsible business and, it turns our, three ideas that have framed the career of Junxion’s London MD, Adam Garfunkel. Adam was chatting with Tom Idle for issue 20 of the Better Business podcast and setting out the ideas behind the B Corporation movement. B Corps are companies that are committed to using business as a …

Social Venture Institute Impact Bio: Carla Heim

Carla Heim works with social entrepreneurs in BC to provide the tools and funding to grow their businesses. She knows that entrepreneurs can hit the limits of their skills and capacity, and her passion lies in helping them push through those challenges. Carla is a Senior Account Manager at the Business Development Bank of Canada (BDC). Along with her colleagues, …

Roundhouse Radio

Conversations on Responsible Business

Junxion Principal & Managing Director Mike Rowlands is heard regularly on Vancouver’s Roundhouse Radio, in conversations about socially responsible business. Visit this page to listen online for insights and ideas sparked by what’s happening in the news, and to find links to learn more. May 24, 2016: Social Change Institute, Making Space, Managing Passion, Objectivity, Learning from the Best Listen online. “If you’re too close to …

Social Venture Institute Impact Bio: Mary Waldner

Mary Waldner had been sick most of her life without knowing why. When she was finally diagnosed with Celiac disease in 1994, it was a life-changing relief—and was soon to be the ‘aha moment’ that sparked an entrepreneurial journey. “I developed a cracker recipe for myself so that I could have something to eat, especially when going out. And then …

TrustBrand™ | Distinction: The Art of Building a Relevant Standout

It’s a truism of marketing, because it’s taught in the first classes of the first courses on marketing in nearly every undergraduate business program: differentiate or die. Trouble is, it doesn’t work. Sure, it’s important for you to build a brand that stands apart from your competitors. If you aren’t different, you are by definition a commodity, and subject to …

Social Venture Institute Impact Bio: Sonia Strobel

Sonia Strobel’s father-in-law, Otto Strobel, has been fishing the British Columbia coast since the 1960s. He’s seen the number of independent fishing vessels like his reduced to a skeleton fleet. Sonia and her husband Shaun started Skipper Otto’s Community Supported Fishery (CSF) to make it possible for Otto and a few of the hold-out independents to continue fishing. Skipper Otto’s …

TrustBrand™ | Inspiration: Four Ways to Make Your Story More Compelling

There are two ways to persuade people: Intellectual appeal through rhetoric, and emotional appeal through the power of story. The trouble with rhetoric alone is that people have their own facts: They tend to believe what they already know. So inspiration—the ability to engage people at an emotional level—is vital to the success of any social change brand. Think about …

TrustBrand™ | The Influence of Value

Suppose you and I are out for burgers at a favourite local place. Where do you imagine we’ll go? Fast food? A casual café? A gourmet restaurant? Each will sell us a burger, but each will deliver a different sense of value. Which of those three lunch experiences offers the best value? It depends. Value isn’t about price. Every marketer thinks …

TrustBrand™ | Authenticity & The Power of Values

“Fake it ‘til ya make it.” You’ve heard it before—the old advice doled out to nervous entrepreneurs, early career leaders, or executives with ‘imposter’s syndrome.’ It’s the professional equivalent of a childhood pat on the head: “Keep at it, honey. You can do it.” The idea seems simple: if you act for long enough like you’re creative, confident, and leading …