TrustBrand Inspiration

TrustBrand™ | Inspiration: Compelling Audiences to Act

There are two ways to persuade people: Intellectual appeal through rhetoric, and emotional appeal through the power of story. The trouble with rhetoric alone is that people have their own facts: They tend to believe what they already know. So inspiration—the ability to engage people at an emotional level—is vital to the success of any social change brand. Think about …

Roundhouse Radio

Conversations on Responsible Business

Junxion Principal & Managing Director Mike Rowlands is heard regularly on Vancouver’s Roundhouse Radio, in conversations about socially responsible business. Visit this page to listen online for insights and ideas sparked by what’s happening in the news, and to find links to learn more. April 28, 2016: Workplace Prima Donnas, Organizational Culture, Brand Values, Space for Courageous Conversations Listen online. How do we build brands that make …

TrustBrand Value

TrustBrand™ | The Influence of Value

Suppose you and I are out for burgers at a favourite local place. Where do you imagine we’ll go? Fast food? A casual café? A gourmet restaurant? Each will sell us a burger, but each will deliver a different sense of value. Which of those three lunch experiences offers the best value? It depends. Value isn’t about price. Every marketer …

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TrustBrand™ | Authenticity & The Power of Values

“Fake it ‘til ya make it.” You’ve heard it before—the old advice doled out to nervous entrepreneurs, early career leaders, or executives with ‘imposter’s syndrome.’ It’s the professional equivalent of a childhood pat on the head: “Keep at it, honey. You can do it.” The idea seems simple: if you act for long enough like you’re creative, confident, and leading …

Ask me about my success secrets

TrustBrand™ – The Heart of Junxion’s Approach

In an era when stakeholders watch businesses with a hawk’s eye focus on their social and environmental behaviour, and when the countless causes of the social sector strain to stand apart, a strong brand is a vital strategic asset. Every organization has a ‘brand.’ Some think of it as nothing more than a memorable logo. Others expand their definition to include the rules …

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Making 1 + 1 = 3 in the ‘Space Between’ Sectors

At each extreme of a pendulum’s swing, there’s a moment of pause. It’s the briefest possible moment of stasis, when movement halts, and all that’s left is potential. It’s mesmerizing to watch, trying to catch that moment before the pendulum falls again, and swings to its opposite extreme. It’s an apt metaphor for responsible business: If the business sector is set at one …

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It’s Official! Junxion is B Corp Certified

Junxion is proud to have certified our international business as a B Corp—making us the newest member of a movement that now spans nearly 1,600 businesses in 42 countries around the world. For 20 years, Junxion has been committed to using business as a force for good. It has helped distinguish Junxion from other consultancies and communications agencies, and a theme …

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Social Impact and the Facebook Fortune

In the past few years, ‘impact’ seems to have become the clarion cry of countless well-meaning business and social sector leaders around the world. Suddenly, it seems, making an impact is synonymous with success. Increasingly, business magazines like Fortune, Entrepreneur and Wired are covering ‘social impact,’ ‘impact investing,’ ‘impact measurement,’ and more. Yet the sheer complexity of some of the …