Mary Waldner

Social Venture Institute Impact Bio: Mary Waldner

Mary Waldner had been sick most of her life without knowing why. When she was finally diagnosed with Celiac disease in 1994, it was a life-changing relief—and was soon to be the ‘aha moment’ that sparked an entrepreneurial journey. “I developed a cracker recipe for myself so that I could have something to eat, especially when going out. And then …

young woman standing in front of a beautiful waterfall

Your Perspective on Social Impact Leadership

At Junxion, in our international work with socially responsible businesses, NGOs and governments, we’re beginning to see the early signs of changes to the face of leadership. It’s more than a focus on innovation, or the acceptance that businesses have a role to play in solving social problems. It’s a shift in mindset—in the way successful leaders think about, face, …

Formulating ideas

TrustBrand™ | Distinction: The Art of Building a Relevant Standout

It’s a truism of marketing, because it’s taught in the first classes of the first courses on marketing in nearly every undergraduate business program: differentiate or die. Trouble is, it doesn’t work. Sure, it’s important for you to build a brand that stands apart from your competitors. If you aren’t different, you are by definition a commodity, and subject to …

Nordea_49689694_1294x760

Nordea | Growing the Social Role of Financial Services

It’s always a good idea, although sometimes difficult, to have something interesting to say when you launch your latest sustainability report. Our client Nordea Bank didn’t settle for “interesting”—they raised the bar to “inspiring” levels by launching an ambitious sustainability strategy with their 2015 sustainability report. Nordea is the Nordic region’s largest bank with over 10 million customers. They hold leading …

sonia and shawn-1

Social Venture Institute Impact Bio: Sonia Strobel

Sonia Strobel’s father-in-law, Otto Strobel, has been fishing the British Columbia coast since the 1960s. He’s seen the number of independent fishing vessels like his reduced to a skeleton fleet. Sonia and her husband Shaun started Skipper Otto’s Community Supported Fishery (CSF) to make it possible for Otto and a few of the hold-out independents to continue fishing. Skipper Otto’s …

TrustBrand Inspiration

TrustBrand™ | Inspiration: Compelling Audiences to Act

There are two ways to persuade people: Intellectual appeal through rhetoric, and emotional appeal through the power of story. The trouble with rhetoric alone is that people have their own facts: They tend to believe what they already know. So inspiration—the ability to engage people at an emotional level—is vital to the success of any social change brand. Think about …

Roundhouse Radio

Conversations on Responsible Business

Junxion Principal & Managing Director Mike Rowlands is heard regularly on Vancouver’s Roundhouse Radio, in conversations about socially responsible business. Visit this page to listen online for insights and ideas sparked by what’s happening in the news, and to find links to learn more. April 28, 2016: Workplace Prima Donnas, Organizational Culture, Brand Values, Space for Courageous Conversations Listen online. How do we build brands that make …

TrustBrand Value

TrustBrand™ | The Influence of Value

Suppose you and I are out for burgers at a favourite local place. Where do you imagine we’ll go? Fast food? A casual café? A gourmet restaurant? Each will sell us a burger, but each will deliver a different sense of value. Which of those three lunch experiences offers the best value? It depends. Value isn’t about price. Every marketer …

TrustBrand_Authenticity

TrustBrand™ | Authenticity & The Power of Values

“Fake it ‘til ya make it.” You’ve heard it before—the old advice doled out to nervous entrepreneurs, early career leaders, or executives with ‘imposter’s syndrome.’ It’s the professional equivalent of a childhood pat on the head: “Keep at it, honey. You can do it.” The idea seems simple: if you act for long enough like you’re creative, confident, and leading …