Junxion Opening Door

Changes at Junxion Strategy…

It is four years ago this week that Vancouver’s leading social purpose branding agency merged with the city’s leading sustainability consultancy to form Junxion Strategy—a company committed to shifting ideas at the meeting point of business, environment and society. That same week, we announced the opening of our third office, in New Delhi, India. In the intervening years, we built …

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Strategy On Purpose: Pet Projects to Corporate Social Returns

It seems everyone loves cats and dogs. Banks, insurers, recruitment and storage companies are all keen supporters of dog and cat charities. Some of this is very worthy and important. And of course we all recognize the power of a cute pet to mobilize action: millions of social media shares attest to this! Engaging staff in a fund-raising effort for …

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CSR Reporting: A Great Lever for Change

On April 1, 2014, the Indian government introduced the world’s most comprehensive CSR law. In a nutshell, it requires companies that meet certain criteria to spend two percent of a rolling three-year average of their profits on various CSR activities. This may include measures relating to hunger, nutrition, sanitation, education and training, environment, women’s empowerment, national heritage, arts and culture, …

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Collaboration in the face of complex problems

As the world has watched the ‘Arab Morning’ spread across North Africa and countries of the Middle East this year, we have been amazed by tales of everyday heroism, and heartbroken by stories of unimaginable violence and loss. Last week, I opened my keynote presentation to the UK Institute of Fundraising‘s National Convention with one such story—that of Hamza al-Khateeb, …

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Dimensions of social enterprise leadership: Part 3

Series: Third of Five I like giving information interviews. (There. I have said it. If the phone now rings off the hook my own fault.) At least thrice each week, a brave entrepreneur (for the record, I believe they are all brave) sends me an email, or gives me a ring, to ask if they can “buy me a coffee” …

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Dimensions of social enterprise leadership: Part 2

Series: Second of Five The Association of Integrated Marketers invited me recently to present on the topic of ‘Community Marketing.’ In a room full of marketers, ‘marketing’ needed little preface. ‘Community,’ on the other hand is a word for which we each have our own definition. It is most often associated with place—the cities or neighbourhoods in which we live …

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Putting Trust at the Core of Communicating CSR

Leading examples of meaningful CSR communications that are building trust and pushing CSR to a mainstream tipping point Last year, the Indian government passed a landmark bill—the Companies Bill 2013. One of the positive aspects of the bill was the section related to Corporate Social Responsibility. It suggests minimum CSR spends for companies of a certain size, turnover and profitability. …

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1% for the Planet Meets the Board of Change: A Winning Combination

Vancouver’s 1% for the Planet community turned out in full swing on October 28, 2014, for a joint networking event with Board of Change. The Board of Change (BOC) is a local membership society comprised of businesses committed to “fostering an economic model that values the pursuit of sustainability equally with the pursuit of profit.” As it does with its …

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Corporate Social Impact: Integrated CSR & Full Spectrum Responsibility

Every year, Tim Hortons, a Canadian coffee and donut store chain, invests millions of dollars into children’s hockey and soccer programs across Canada. Hundreds of thousands of uniforms are paid for by the company, and emblazoned across the back with the company’s ‘Timbits’ logo. And every Saturday morning, hundreds of thousands of kids take to the local soccer field, or …